Department of Communication Studies
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Launch your career in sports management with our Bachelor of Science degree in Sports Communication, an immersive program that prepares you for a variety of careers in sports. From the emerging gaming entertainment field to eSports, the program focuses on teaching you the most important skill for success: a strong foundation in strategic communication.
In this program, let your career aspirations guide your coursework. The curriculum is designed to strike a balance of core courses and electives with a digital focus, covering topics such as data analytics, social media, web design, and mobile communication. Courses are continuously evolving based on industry trends, like eSports and fantasy sports, crisis management, sports PR, and strategic communication, ensuring that you remain on the cutting edge in sports communication, no matter where your career takes you.
Sports Communication at Emerson
Dr. Charles Steinberg is the President of the Pawtucket Red Sox and a longtime Boston Red Sox executive. Transforming his interests into a career within the field of sports, he has maintained his focus in Major League Baseball. He has been with the Red Sox for more than a decade as executive vice president. Previously, he was with the Los Angeles Dodgers, San Diego Padres and the Baltimore Orioles. Learn more about Dr. Steinberg??
Here at Emerson,?your professors are true practitioners, bringing with them years of first-hand sports communication knowledge that will better your classroom experience.
Job opportunities in eSports are likely to expand by 40% by 2018, according to Forbes.?At Emerson, you have the opportunity to take advantage of these growing opportunities. In?2016, eSports viewership exceeded all comparable traditional sports, with an estimated 16 billion minutes spent watching live competitive eSports events throughout the world. Established broadcasters including ESPN, TBS, and the BBC are funding entire TV channels exclusively for eSports. All of this puts Emerson College in the unique position to be the leader in understanding the relationship and economics between eSports and society, from Game Boys to Gamergate.?
Boston is one of the nation’s top sports cities, offering rich opportunities for experiential learning. On an international level, our Barcelona Sports Communication Workshop includes opportunities to work?with BARCA, Puma, Coca-Cola, and other global brands. Emerson students have been involved with aspects of the Olympics?in Los Angeles,?Barcelona, Atlanta, Athens, Nagano, Sydney, and Beijing, as well as internships and special sports programs with InBev and the United Nations.
Some of our prominent alumni in the industry include:
- Gene Lavanchy '86?–?Morning news host, WFXT;?Former Sports Director, WHDH
- Samantha Russo '12?–?On-air personality, Rock101 FM and?Z107 FM; Multimedia sports journalist
- Tim Neverett '88?–?Play-by-play announcer for the Boston Red Sox, WEEI
Emerson’s involvement with the Olympics began with the 1984 Olympics in Los Angeles, where students and professors attended as part of a City of Los Angeles project, organized by Professor Gregory Payne in conjunction with Mayor Tom Bradley. In 1992, Emersonians went to the Barcelona Olympics as part of an immersive sports communication experience, coordinated by Professors Payne and Scott Ratzan, and then-MA candidate Javier Curtichs (now CEO of Tinkle Communications). This began a relationship that now includes a joint memorandum for student and faculty exchanges, sports communication workshops, and collaborative graduate programs with Blanquerna School of Communication and International Relations in Barcelona.?
In 1996, Communication Studies students worked on special events, public relations, and public diplomacy projects at the Atlanta Olympics. Emerson students have attended summer and winter Olympics in Sydney, Athens, Nagano, Beijing, and London, learning by doing, and practicing the theory and art of sports.
At Emerson, you learn by doing—working at sporting venues, crafting special events and campaigns, and interning with a variety of sports organizations in Boston, in the U.S., and worldwide. You will study how sports can serve as “soft power” in public diplomacy efforts, bridging cultures and fostering dialogues. You will learn how to solve crises, negotiate agreements, and craft strategic sports messages. Finally, you will network with our sports industry alumni through speaker series and class visits; study for a semester at locations like Emerson Los Angeles, Washington, D.C., and Barcelona; and find internships and alumni connections that span the globe.