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Earn your Master's degree in Strategic Marketing Communication to learn how to build targeted marketing strategies to effectively communicate ?between consumers and the brands they choose. You will gain the tools to understand how consumers think, make decisions, and act on these decisions. With two tracks to choose from—Creating Market Communication or Planning Market Communication—you can hone your skills in strategy, or focus more on content creation and practice. Whatever track you choose, you'll be granted opportunities to work with clients, develop solutions to address consumer problems, and create initiatives that build strong bonds between organizations and their markets.
Become a leader in the field of marketing communication. Learn more about our Strategic Marketing Communication graduate program today.