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Emerson is a unique, exciting community of exceptionally?talented students, faculty, and staff. The Office of Marketing crafts the strategies, messages, and campaigns that bring this message to the world and advance Emerson as the finest institution?of higher learning in communication and the arts. We serve as the College's full-service marketing agency and are comprised?of several units that are responsible for:
- The Emerson College brand
- The Emerson College website
- Marketing strategy, tactics, and campaigns
- Design,?art direction, and photography
- Video production
- Advertising and paid media
- Content creation and curation?
- Print collateral development and production
We encourage you to explore our services outlined below?and, when you're ready,?submit a project request to get your initiative started. To aid in your project planning, please refer to our Project Production Timeline.??
The Brand Center
The Emerson Brand Center serves as a central resource for all things on-brand, from positioning and messaging to our new logo and visual identity. Here, you will find an overview of how the new brand works and learn how to best represent Emerson as the dynamic, inspiring place that it is.?
Please note, the Brand Center is only available to the Emerson community. Please login with your Emerson credentials to access the site.
Design & Production
We develop a wide range of print and digital collateral that fosters engagement with and awareness of the Emerson College?brand. Typical projects may include but are not limited to?digital advertisements;?social media channels, content,?and campaigns;?presentations and reports; brochures and catalogs; posters, invitations, and newsletters;?direct mail; and environmental graphics.
Strategic Marketing and Content Creation
We partner with offices, departments, and individuals across the institution to exemplify and amplify Emerson's powerful impact in society. We devise strategic marketing campaigns to achieve measurable outcomes;?create and curate dynamic content;?and work with the entire College to find and tell compelling stories?that capture, promote, and support?the College's mission.?
The Office of Marketing develops?and curates?a robust library of photo assets,?and we stand?ready to assist with photography needs.?
In partnership with our colleagues in the Office of Television, Radio, and Film, we provide?leadership for marketing-related video production at the College.
Digital Strategy & Web Services
We develop?strategies to foster rich and lasting engagement—across a wide range of digital platforms—among the College and its constituents. We also provide?leadership for the College's social media, websites, mobile app, and digital advertising campaigns. Learn more??